Not too chicken to go to a poultry farm

Today was a really great day. Wednesday is the day that the students take the two days of learning we have given them and go “on the road.” We broke up into six groups and traveled all around Sunyani to look for businesses.

The goal was to interview business owners and for the students themselves to drive the process. They asked questions like: What is your business about? What value do you bring to your customers? What are your biggest challenges? What is your target market? I visited a poultry farm with my group. We took a taxi out of town and stopped by the farm. We met the laborer and he told us all about his business. The students asked questions and began to probe, politely but to the point. When asked what the “competitive advantage” of his business was , the worker explained that the owner went to university and learned how to compose a feed for chickens that would yield the maximum number of eggs at minimum costs. Great answer.

We traveled back to class where the group shared information and experiences. Tomorrow we will teach cash management and the students will start on their final business plan for presentation. I can’t wait. Will let you know what happens in the next blog.

Stephen

Tags: business, chickens, competitive advantage, farm, plan, poultry, Sunyani